What Startups Need to Know about Digital Marketing

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Digital marketing has evolved considerably over time and it continues to change on a regular basis. What might work one day may be rendered useless in the next few days. However, keeping up with digital marketing is important for every business if it wishes to grow and expand. In fact, it even more crucial for startups because they have to survive in the market before they can even think about thriving. Hundreds of thousands of startups fail in their first year because they are unable to keep up as there are numerous things to do. Nonetheless, there are some extremely essential things that every startup needs to know about digital marketing. What are they? Let’s take a look:

  • A mobile optimization strategy is no longer optional

The most recent drastic change in the digital marketing landscape is that mobile search has now surpassed desktop search. Thus, every business needs to optimize its website for mobile or else it will become irrelevant. As a matter of fact, mobile optimization has now become one of the ranking factors in search engines and a startup needs to offer a seamless mobile experience if it doesn’t want its customers to be dissatisfied.

  • SEO is not dead at all

One of the most common digital marketing myths revolve around search engine optimization (SEO). Lots of people believe that SEO is dead and this can lead to dire consequences for their business. Why? This is because consumers are still using the internet to find information on everything and search engines are where they go to in order to do so. Hence, optimizing your website for search engines is a must and you need to hire California SEO professionals for helping you do so. In addition, it should be noted that SEO is an ongoing process and doesn’t have a start and end date.

  • Digital marketing is not just PPC ads

A few years ago, paid ads were considered the all-in-one solution for digital marketing. This is no longer the case. Today, PPC doesn’t have the same impact because now it takes more than a paid ad for business to convince prospective buyers to make a purchase. This is mostly because ads are more promotional than information and nowadays people are more interested in getting answers. Nevertheless, you don’t need to eliminate Adwords completely because they are still helpful, but they shouldn’t be completely relied upon for digital marketing.

  • Great content offers you great rewards

Content makes up the internet. There are blogs, tweets, infographics, websites, status updates, videos, images, pins, GIFs and what not. Content powers the web and gets people to your website. If visitors love your content, they will share it with others and this will get you even more exposure and popularity. A spike in traffic can lead to greater conversions and sales and this helps your bottom line. You need great content because it can bring you plenty of great rewards.

As long as startups remember these important facts about digital marketing, they will be able to navigate this area in the best possible way to get the desired results. Furthermore, there are experts at who can help.

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